It’s only natural to want your web content to be seen by as wide an audience as possible. In light of how much time and effort you and your staff pour into creating it, you owe it to yourselves to go all-out when it comes to marketing this content. Fortunately, you don’t have to be a seasoned marketer to effectively promote web content. There are a number of user-friendly tools designed to help businesses of all sizes spread the word about their content and grow their respective audiences. If you’re itching to step up your content marketing game, the following tools are sure to help.
If you’ve set your sights on email marketing, MailChimp can help. This masterfully-designed email marketing platform helps companies design and draft newsletters, share them across a variety of channels and measure their success in real time. As Fractured Atlas reports, many ISPs and corporate domains recognize messages sent via MailChimp as safe, thus preventing them from being labeled as spam. Since a sizable portion of email newsletters wind up in recipients’ spam folders, this feature is nothing to sneeze at. Also to its credit, MailChimp allows you to send email updates to an unlimited number of recipients, whereas similar platforms place strict limits on how many people you’re allowed to email at once. Highly intuitive and user-friendly, MailChimp also enables businesses to divide their various email lists into distinctive groups, giving them the opportunity to tailor certain messages accordingly.
In 2016, no business – regardless of size or scope – can afford to turn a blind eye to social media. With millions of prospective clients plugged into such popular social media outlets as Facebook, Twitter and Instagram, ignoring this trend is short-sighted and ill-advised. In fact, social media sites have become many companies’ go-to promotional outlets. If your business is a newcomer to social media promotion, Buffer can help bring you up to speed. This game-changing tool automatically posts updates your team composes on your favorite social media sites after determining the most opportune times of day to do so. Simply enter the updates and/or content links you to wish to post in the designated box, and Buffer will take care of the rest.
When it comes to content curation, few tools are as useful as Inboundli. This innovative tool expertly merges machine learning with social signals to provide businesses with topics and ideas for content, thus saving content creators a great deal of time. In addition, Inboundli provides ideas on how to effectively market specific pieces of content, as well as which sites to publish it on. If you’re on the hunt for topics that will grab readers’ attention and tips on how to promote those topics, look no further than Inboundli.
For businesses that lack content marketing experience, entering the game at this late stage is liable to seem like a terrifying prospect. Given the sheer abundance of competition they face, it’s understandable that certain companies would become intimidated. Luckily, with the help of the previously-discussed tools, even the most inexperienced small business can successfully spread the word about its web content and capture the attention of a wider audience.